Mission Vision & Values

Mission

Producing and delivering standard and quality products with Continuous:
• Innovation in Product and Taste
• Quality and Category Improvement
• Innovation in Operation, Communication and Management.

Vision

To be the beats of Bangladesh through wining the heart and mind of peoples around Bangladesh and beyond.

Values

Social, Innovative, Fresh, Tasty, Healthy

Brand’s Core/Essence
Cool Delight: Makes your moments lovely

Brand’s Tonality
Delightful…Youthful …Social…Emotional